Why Celebrate?


We’re seeing levels of growth in the beer sector that are unthinkable in other areas of hospitality.


We’re also enjoying a better standard of product in both the on and off trade than at any time before.


With inspiration from the history books, innovation from other countries and the rise of some great brewers from our own shores.

About The Awards

These prized awards are open to breweries, cider makers, advertising agencies, design consultancies, digital agencies, PR companies, importers, integrated agencies and any company that has carried out marketing that promotes beer or cider over the eligibility period.

Not only do the awards recognise the best of the best, but our ‘Anti-black tie’ evening event is fast becoming known as THE place to network in the industry. With a broad spectrum of multinational through to small independent companies, this is the only event that brings the entire industry together under one roof to celebrate what we do.

2017 Sponsors


2017 Event

The Winners for The Beer and Cider Marketing Awards 2017 has been announced.

With the award ceremony taken place on September 21st, the event recognised the very best in beer and cider marketing, with more categories than ever before, including best broadcast ad campaign, best PR campaign, best Innovation, best Merchandise and many more.


The judges, headed by Pete Brown, will comprise ten leading trade operators, journalists, bloggers and award-winning marketeers. All the judges invited to take part are impartial but have direct experience of the industry. Judges must sign a confidentiality disclaimer to ensure that any financials submitted are used for the purposes of judging only.

If you would like to be considered as a judge in future years, you are welcome to get in touch.

Pete Brown


Pete is a British writer who specialises in making people thirsty. He is the author of five-and-a-half books as well as the annual Cask Report, and numerous articles in the drinks trade press and consumer press. He appears regularly on TV and radio, and is a judge on the BBC Food and Farming Awards and the Great Taste Awards. He also consults widely to the drinks industry on marketing, brand positioning, consumer trends, portfolio development and NPD. He is a member of the British Guild of Beer Writers, and was named Beer Writer of the Year in 2009 and 2012.

Behind the awards

James Cuthbertson

James has 18 years’ experience in the drinks industry, primarily in PR. He runs Instinctive PR, and has for the past 11 years been a director of Dark Star Brewing Co, where he has helped turn one of the innovators of the craft beer scene into a brand with national distribution and recognition. He also a director of Pub Aid, a working party that is dedicated to highlighting the work done by UK pubs for charity - UK pubs raised over £100,000,000 for Charity.

Jo Miller

Jo founded and leads a wrap around Sales and Marketing Company, Nurture Drinks. She has an eye for detail and strategy that stems from her leading sales and marketing teams for both micro and global brewers over the last 14 years. With a strong network in the drinks industry and track record of bringing brands to market from new launch or rebrand she is regularly called upon for her consulting skills across the marketing mix. Jo is committed to seeing strong, innovative and inclusive marketing recognised by the awards. Jo is also an artist is proud to be one of the first female UK Beer Sommeliers.


The Beer and Cider Marketing Awards are open to any brand or marketing services provider who has undertaken work or projects as outlined in the category descriptions.

International companies and brands may enter, however all projects and campaigns concerned should be based in the UK, targeting UK-based audiences.

The Eligibility period for the 2017 awards is any work that was current within 2016 and has not already entered The Beer Marketing Awards in a previous year.

For more information see our category page, download an entry form or send us a contact form for any specific queries not answered in those sections.


Promotion as a sponsor in the publicity programme for the event through a series of trade communications.

Sponsor's logo and hyperlink will be promoted on this website.

Your company's name will be on the award.

Your company representative is invited to make the presentation to the winner at the awards dinner.

Six complimentary tickets at the Awards Evening.

Promotion as a sponsor in the publicity programme for the event through a series of press releases.

Sponsor's logo will be prominently promoted on the night, on stage throughout the evening as well as during the awards presentation itself.

Sponsor's logo and hyperlink will be promoted on this website for a full year.

In partnership with