2017 Awards Evening

2017 Results

Thank you to all who entered the awards and attended the very special awards night. The full list of highly commened entries and winners can be found below.

Winner
Highly Commended

Category Brand
BEST CORPORATE SOCIAL RESPONSIBILITY Brewgooder
Heineken
Lister’s Brewery
Hawkes Cider
BEST INTEGRATED CAMPAIGN Wainwright Golden Ale
Tennent’s Lager
There’s A Beer For That
Glamorgan Brewing Company
BEST BROADCAST ADVERTISING CAMPAIGN Charles Wells with Bombardier
BEST BUSINESS TO BUSINESS MARKETING There’s A Beer for That
Molson Coors
Carlsberg
BEST INNOVATION Toast Ale
Hogs Back Brewery
Strongbow
Hop House 13 Lager
BEST EVENT Camden Town Brewery
Pilsner Urquell
Vedett
Sharps
BEST BRANDING / DESIGN Camden Town Brewery
North Brew Co.
Yowler, Craft Cider
Sanford Orchards
Sheppy’s Cider
BEST MERCHANDISE Shepherd Neame with Whitstable Bay
Camden Town Brewery
BEST ONLINE MARKETING Tennent’s Lager
Budweiser Budvar
Fuller’s London Pride
BEST PRINT ADVERTISING CAMPAIGN There’s a Beer for That
BEST LAUNCH Hop House 13 Lager
Brewgooder
Bellfield Brewery
Taunton Cider Company
BEST SPONSORSHIP There’s A Beer For That
Purity Ales
BEST PR / STUNT Kronenbourg 1664
Fuller’s London Pride
BEST TARGETING OF ALTERNATIVE MARKETS Edinburgh Beer Factory
Autumn Brewing Co.
BEST BEER MARKETING OF THE YEAR Camden Town Brewery
Autumn Brewing Co.
BEST CIDER MARKETING OF THE YEAR Yowler / Kent Cider Company / Sand Creative
BEER: OUTSTANDING INDIVIDUAL ACHIEVEMENT Jane Peyton
CIDER: OUTSTANDING INDIVIDUAL ACHIEVEMENT Gabe Cook
GRAND PRIX 2017 Camden Town Brewery

The judges include leading on and off trade operators, beer journalists, bloggers and award-winning marketeers.

The chairman of judges and co-founder of the Beer Marketing Awards, Pete Brown, said:, “The landscape of beer and cider marketing is changing rapidly. What was once best practice no longer is. When you see all the entries together – from multinational brewing companies and giant cider brands, through regional breweries to microbrewers and small scale cideries – all the judges learned a hell of a lot and we can’t wait to share this learning and insight at the awards evening and afterwards.

Matthew Clark and their Boutique Beers range are lead sponsors of the event, Justin Wylde, Category Manager - Beer, Cider and Soft Drinks at Matthew Clark, said: “We are pleased to support the Beer and Cider Marketing Awards with Boutique Beers for the third year running. This superb event showcases the best of beer and cider marketing and shares our passion and commitment to these excellent drinks.  Marketing is not just billboards and hashtags. its creating experiences, educating and celebrating all that is good in beer and cider, to capture the imagination and reach new audiences.

Other supporters include Them that Can, Pub18, Britain’s Beer Alliance – There’s A Beer For That, Fleet Street Communications, Kestar, Vektor, Vigo, We are Spectacular, BII, Page Creative, ALMR, SIBA, Nurture Drinks and Dark Star Brewing Co.

Entries this year were up 20 per cent on last year, Fronm the category winners, a Best Beer Marketer and Best Cider Marketer will be chosen, and from these an overall Grand Prix winner will be announced. There will also be an award for ‘Outstanding Individual Contribution”, which will highlight the person who, in the minds of the awards organisers, has had the most impact in the way beer is marketed in the UK.

To attend the awards ceremony event on 20th September 2018 at the Truman Brewery, Brick Lane, London, Click here.

Judges

The judges, headed by Pete Brown, will comprise ten leading trade operators, journalists, bloggers and award-winning marketeers. All the judges invited to take part are impartial but have direct experience of the industry. Judges must sign a confidentiality disclaimer to ensure that any financials submitted are used for the purposes of judging only.

If you would like to be considered as a judge in future years, you are welcome to get in touch.

Pete Brown

HEAD JUDGE

Pete is a British writer who specialises in making people thirsty. He is the author of five-and-a-half books as well as the annual Cask Report, and numerous articles in the drinks trade press and consumer press. He appears regularly on TV and radio, and is a judge on the BBC Food and Farming Awards and the Great Taste Awards. He also consults widely to the drinks industry on marketing, brand positioning, consumer trends, portfolio development and NPD. He is a member of the British Guild of Beer Writers, and was named Beer Writer of the Year in 2009 and 2012.

Behind the awards

James Cuthbertson

James has 18 years’ experience in the drinks industry, primarily in PR. He runs Instinctive PR, and has for the past 11 years been a director of Dark Star Brewing Co, where he has helped turn one of the innovators of the craft beer scene into a brand with national distribution and recognition. He also a director of Pub Aid, a working party that is dedicated to highlighting the work done by UK pubs for charity - UK pubs raised over £100,000 for Charity.

Jo Miller

Jo founded and leads a wrap around Sales and Marketing Company, Nurture Drinks. She has an eye for detail and strategy that stems from her leading sales and marketing teams for both micro and global brewers over the last 14 years. With a strong network in the drinks industry and track record of bringing brands to market from new launch or rebrand she is regularly called upon for her consulting skills across the marketing mix. Jo is committed to seeing strong, innovative and inclusive marketing recognised by the awards. Jo is also an artist is proud to be one of the first female UK Beer Sommeliers.

Rules

The Beer Marketing Awards are open to any brand or marketing services provider who has undertaken work or projects as outlined in the category descriptions.

International companies and brands may enter, however all projects and campaigns concerned should be based in the UK, targeting UK-based audiences.

All questions on the entry form should be answered, and all instructions followed. Entries must be made using this official entry form. Any entries not using the form will be disqualified.

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