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2017 Shortlist In Full

Posted on August 21, 2017

The Shortlist for The Beer and Cider Marketing Awards 2017 has been announced…..

With the award ceremony to be held on September 21st, the event will recognise the very best in beer and cider marketing. There are more categories than ever before, including best broadcast ad campaign, best PR campaign, best Innovation, best Merchandise and many more.


The shortlist for each category is as follows:

Best Integrated Campaign
Wainwright Golden Ale

There’s A Beer For That

Glamorgan Brewing Company


Best Broadcast Advertising Campaign
Wells Bombardier

Best Business to Business Marketing
There’s A Beer for That


Molson Coors

Best Innovation
Hop House 13 Lager

Hogs Back Brewery


Toast Ale

Best Event
Camden Town Brewery


Pilsner Urquell


Best Branding and Design
Camden Town Brewery

Sheppy’s Cider

Sanford Orchards

North Brew Co.

Yowler, Craft Cider

Best Merchandise
Camden Town Brewery

Whitstable Bay

Best Online Marketing
Budweiser Budvar


Fuller’s London Pride
Best Print Advertising Campaign
There’s a Beer for That

Best Launch

Hop House 13 Lager

Bellfield Brewery

Taunton Cider Company

Best Sponsorship
There’s A Beer For That

Purity Ales

Best PR  / Stunt
Kronenbourg 1664

Fuller’s London Pride

Best Targeting of Alternative Markets

Edinburgh Beer Factory

Autumn Brewing Co.

Best Corporate Social Responsibility


Lister’s Brewery

The judges include leading on and off trade operators, beer journalists, bloggers and award-winning marketeers.


Our chairman of judges and co-founder, Pete Brown, said: “The landscape of beer and cider marketing is changing rapidly. What was once best practice no longer is. When you see all the entries together – from multinational brewing companies and giant cider brands, through regional breweries to microbrewers and small scale cideries – all the judges learned a hell of a lot and we can’t wait to share this learning and insight at the awards evening and afterwards.

Jo Miller our co-founder and judge added: ‘We had a record number of entries again this year and the debate to get to the final shortlist was lively and rich. Ultimately some people did miss out on reaching this far and we would encourage anybody wanting to see how they compared to the winners to attend the event and to keep in touch. Each entry was worthy of being entered and a testament to the hard work and creativity in the industry.’


Matthew Clark and their Boutique Beers range are lead sponsors of the event, Justin Wylde, Category Manager – Beer, Cider and Soft Drinks at Matthew Clark, said: “We are pleased to support the Beer and Cider Marketing Awards with Boutique Beers for the third year running. This superb event showcases the best of beer and cider marketing and shares our passion and commitment to these excellent drinks.  Marketing is not just billboards and hashtags. its creating experiences, educating and celebrating all that is good in beer and cider, to capture the imagination and reach new audiences.


A big thanks to our other category partners who include; Them that Can, Pub18, Britain’s Beer Alliance – There’s A Beer For That, Fleet Street Communications, Kegstar, Vektor, Vigo, We are Spectacular, BII, Page Creative, ALMR, SIBA, Nurture Drinks and Dark Star Brewing Co.


Tickets for the event can be purchased here.