2018 Awards Evening

2018 Results

Thank you to all who entered the awards and attended the very special awards night. The full list of highly commened entries and winners can be found below.

Winner
Highly Commended


Category Brand
BEST CORPORATE SOCIAL RESPONSIBILITY Hiver, the honey Beer
Toast Ale
Brakspear
Heineken / Star Pubs & Bars
BEST INTEGRATED CAMPAIGN St Austell Brewery - Tribute 'Quality Speaks for Itself'
Bright Signals - Wire Media - Republic of Media - Lucky Generals - Tennent's Lager
Innis & Gunn - Studio Something
Marston's Brewery - Beer Town Film Festival
BEST ADVERTISING CAMPAIGN Thatchers Cider Company - Joint London
Camden Town Brewery - Hells Lager - The Garage Soho
BEST BUSINESS TO BUSINESS CAMPAIGN Camden Town Brewery - Beer School
Charles Wells - The Wandering Brewer Project
Content Coms
St Austell Brewery: Clebrating five years of Nicholson's Pale Ale in 2017
Thundercap Creative - Pillars Brewery
BEST INNOVATION Hawkes
Small Beer Brew Co.
Meantime Brewing Company
BEST EVENT Marston's Brewery - Beer Town Film Festival
Club Soda
Fourpure Brewing Co.
BEST BRANDING / DESIGN North Brewing Co / Refold
ByVolume / Orbit Beers
Hiver, The Honey Beer
The Potting Shed Design / Gareth Chandler - Winslow Brew Co.
Signature Brew
Small Beer Brew Co.
Zerodegrees Microbrwery
BEST MERCHANDISE / POS Material Fourpure Brewing Co.
Camerons Brewery
BEST ONLINE COMMUNICATIONS Fuller's Brewery
Bright Signals - Tennent's Lager
BEST NEW LAUNCH Small Beer Brew Co.
Cave Direct Beer Merchants
Wye Valley Brewery - 1985
BEST USE OF SPONSORSHIP Brakspear
Paolozzi Lager, Edinburgh Beer Factory
BEST PR CAMPAIGN Old Mout Cider
Marston's Brewery - Beer Town Film Festival - Vital
Meantime Brewing Company
Tribute Ale - We're happiest in the pub
Wire and Tennent's Lager - Making Mates with Millennials
BEST TARGETING OF ALTERNATIVE MARKETS Big Drop Brewing Co Ltd
Club Soda
BEST STUNT / GUERRILLA MARKETING Badger Beer and joint
Meantime Brewing Company
Tiny Rebel
OUTSTANDING INDIVIDUAL CONTRIBUTION Nick Dwyer - Beavertown
BEST BEER MARKETING OF THE YEAR St Austell Brewery
BEST CIDER MARKETING OF THE YEAR Thatchers Cider Company - Joint London
GRAND PRIX: BEER AND CIDER MARKETER OF THE YEAR St Austell Brewery

Beer & Cider Marketing Awards co-founder and Head Judge Pete Brown commented: “The spread of entries we’ve had this year was the best yet. Together they showcase a real broadening of creative ideas in the beer and cider market - and it really is in both beer and cider. After somewhat muted debut in the awards last year, cider has come through very strongly this year. The judges’ discussion was robust and yet mostly positive - it kept us busy well into the evening! There are going to be lots of insights to be learned from this year’s winners.”

The awards are run in partnership with national drinks supplier, Matthew Clark. Justin Wylde, Category Manager - Beer, Cider and Soft Drinks at Matthew Clark, commented: “There is no better example of an industry celebrating all that is great about beer and cider.  Supporting these awards is important to us as it highlights all the creative work that goes in to showcasing categories that have grown in popularity and truly champions the marketing prowess of not only the big guys but the smaller independents doing incredible things to excite consumers to brands.”

Judges

The judges, headed by Pete Brown, will comprise ten leading trade operators, journalists, bloggers and award-winning marketeers. All the judges invited to take part are impartial but have direct experience of the industry. Judges must sign a confidentiality disclaimer to ensure that any financials submitted are used for the purposes of judging only.

If you would like to be considered as a judge in future years, you are welcome to get in touch.

Pete Brown

HEAD JUDGE

Pete is a British writer who specialises in making people thirsty. He is the author of five-and-a-half books as well as the annual Cask Report, and numerous articles in the drinks trade press and consumer press. He appears regularly on TV and radio, and is a judge on the BBC Food and Farming Awards and the Great Taste Awards. He also consults widely to the drinks industry on marketing, brand positioning, consumer trends, portfolio development and NPD. He is a member of the British Guild of Beer Writers, and was named Beer Writer of the Year in 2009 and 2012.

Behind the awards

James Cuthbertson

James has 18 years’ experience in the drinks industry, primarily in PR. He runs Instinctive PR, and has for the past 11 years been a director of Dark Star Brewing Co, where he has helped turn one of the innovators of the craft beer scene into a brand with national distribution and recognition. He also a director of Pub Aid, a working party that is dedicated to highlighting the work done by UK pubs for charity - UK pubs raised over £100,000 for Charity.

Jo Miller

Jo founded and leads a wrap around Sales and Marketing Company, Nurture Drinks. She has an eye for detail and strategy that stems from her leading sales and marketing teams for both micro and global brewers over the last 14 years. With a strong network in the drinks industry and track record of bringing brands to market from new launch or rebrand she is regularly called upon for her consulting skills across the marketing mix. Jo is committed to seeing strong, innovative and inclusive marketing recognised by the awards. Jo is also an artist is proud to be one of the first female UK Beer Sommeliers.

Rules

The Beer Marketing Awards are open to any brand or marketing services provider who has undertaken work or projects as outlined in the category descriptions.

International companies and brands may enter, however all projects and campaigns concerned should be based in the UK, targeting UK-based audiences.

All questions on the entry form should be answered, and all instructions followed. Entries must be made using this official entry form. Any entries not using the form will be disqualified.

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