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Beer & Cider Marketing Awards 2017 Winners

Posted on September 26, 2017

The winners of The Beer and Cider Marketing Awards 2017 were announced at a packed Old Truman Brewery in London on 21st September 2017.

Best Corporate Social Responsibility

Winner: Brewgooder
Highly Commended: Heineken / Cow

Best Integrated Campaign

Winner: Wainwright Golden Ale – Find Your Mountain
Highly Commended: Tennent’s Lager with Wire Media

Best Broadcast Advertising Campaign

Winner: Charles Wells with Bombardier

Best Business to Business Campaign

Winner: There’s a Beer for That – Britain’s Beer Alliance
Highly Commended: Molson Coors

Best Innovation

Winner: Toast Ale
Highly Commended: Hogs Back Brewery

Best Event

Winner: Camden Town Brewery
Highly Commended: Pilsner Urquell

Best Branding / Design

Winner: Camden Town Brewery
Highly Commended: North Brew Co.
Highly Commended: Yowler / Kent Cider Company / Sand Creative

Best Merchandise

Winner: Shepherd Neame with Whitstable Bay
Highly Commended: Camden Town Brewery and Young’s Pubs

Best Online Marketing

Winner: Tennent’s Lager with Bright Signals
Highly Commended: Budweiser Budvar

Best Print Advertising Campaign

Winner: There’s a Beer for That – Britain’s Beer Alliance

Best New Launch

Winner: Hop House 13 Lager / Diageo

Best Sponsorship

Winner: There’s A Beer For That – Britain’s Beer Alliance

Best PR  Campaign

Winner: Kronenbourg 1664

Best Targeting of Alternative Markets

Winner: Edinburgh Beer Factory with Paolozzi Lager
Highly Commended: Autumn Brewing Co.

Best Beer Marketing of the Year

Winner: Camden Town Brewery

Best Cider Marketing of the Year

Winner: Yowler / Kent Cider Company / Sand Creative

Beer: Outstanding Individual Achievement

Winner: Jane Peyton

Cider: Outstanding Individual Achievement

Winner: Gabe Cook

Grand Prix 2017

Winner: Camden Town Brewery


The judges include leading on and off trade operators, beer journalists, bloggers and award-winning marketeers.

The chairman of judges and co-founder of the Beer Marketing Awards, Pete Brown, said: “What a year! The introduction of cider to this year’s awards made the judging process even more fascinating than usual. There was some truly great across the board, but our winners delivered a masterclass in assured brand building with genuine passion for beer at its heart.”

Matthew Clark and their Boutique Beers range are lead sponsors of the event, Justin Wylde, Category Manager – Beer, Cider and Soft Drinks at Matthew Clark, said: “As headline Sponsor for the 3rd year we are thrilled to be sponsoring an event that showcases the creative talent in the industry, celebrating the marketing of so many great brands delivering awareness and experiences that are world class.”